Sunday, 20 October 2013

India's new Dimension Who's Having New Lifestyle is Youth


Among the world’s major countries, India has the youngest population, and the oldest leaders. A startling four-decade gap between the median age of India’s people and that of its government officials most recently reared its head with a heavy-handed and widely-maligned crackdown on free speech on the Internet.
In China, out of the stormy Cultural Revolution emerged the country’s current crop of leaders, who have taken it to remarkable heights of prosperity and power. More recently, in the Arab Spring there is evidence of a strong correlation between the ratio of the population under 25 and the urge to overthrow unresponsive governments.
Whether India will follow the same path may become apparent in the very near future.
Everybody wants to be a part of the youth, or rather wants a piece of them. Not because of the eternal concepts of age and idealistic lifestyles, but rather due to hard economics- with the recent surge in purchasing powers, the youth forms one of the biggest potential consumer markets. You can sell absolutely anything to them- from deodorants to lollipops, gone are the days when mums used to say, "Paise bacha ke rakhna"- the young spenders of today are thrifty, lavish, ambitious and fast. They like to spend, and keep on spending.
India now has around 600 million people who are younger than 25, and nearly 70 percent of its 1.2 billion population is under 40. It is an unprecedented demographic condition in the history of modern India, and in absolute numbers it is unprecedented anywhere in the world. It also comes at a time when much of the developed world and China have aging populations.
India’s youthful population can be viewed as a double-edged sword – capable of bringing great benefit to the country in the decades ahead, but with extensive demands that, under current economic conditions, the country looks unable to fulfill.

Another study shows that India will have 12 percent of the world’s college graduates by 2020, more than the United States, and second only to China, which will have a staggering 29 percent share. These graduates, their innovations and their patents will be the main drivers of the knowledge economy.India’s demographic equation puts the ball firmly in the court of its young majority.



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